Golf Channel delays Big Break reboot over Good Good ad
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- Golf Channel postponed the debut of its 'Big Break' reboot on Tuesday, roughly two hours before the scheduled premiere, after a sponsor requested that its branding be removed from the series; the new premiere date is Sept. 1.
- Golf Galaxy, listed as a presenting sponsor, was identified by multiple reports as the company that asked to exit the show, prompting what Golf Channel called 'necessary production updates.'
- The controversy centers on a Good Good Golf video in which Garrett Clark shoved teammate Alexis Miestowski to the ground during a Callaway driver promotion; Good Good and Callaway deleted the ad after criticism that it portrayed violence against women.
- Callaway Golf CEO Chip Brewers apologized Tuesday, acknowledging the ad was 'ultimately signed off on' by his company; Good Good had apologized Saturday, and Good Good partnered with Callaway in 2023.
- PGA Tour CEO Brian Rolapp called Good Good's initial response 'disappointing,' 'defensive and late' at his Tour Championship media availability in Atlanta, though he said later responses were 'getting better' after conversations with the company.
- Good Good Golf is also the title sponsor of the PGA Tour's Good Good Championship, scheduled for Nov. 12-15 at Omni Barton Creek Resort & Spa in Austin, Texas — a partnership Rolapp said the Tour would 'continue to monitor.'
- The original 'Big Break' series aired on Golf Channel from 2003 to 2015, featuring future stars like Tony Finau; the reboot, titled 'Big Break x Good Good,' was announced earlier this year.
Why it matters: The postponement shows how one creator-economy misstep now ripples through legacy media: Golf Channel lost its presenting sponsor hours before airtime, while Good Good's title sponsorship of the PGA Tour's November Good Good Championship remains under active monitoring. Callaway's CEO absorbed blame by admitting his company signed off on the ad.
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