BRICS+ Fashion Summit Builds Non-Western Style Alliance — SkimNews
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- BRICS+ Fashion Summit convened industry players from over 60 countries in Moscow from Sep 28 to 30, focusing on expanding the influence of non-Western fashion markets.
- Indian designer Kanika Goyal showcased her collection in Moscow for the first time, citing excitement about global creative exchange and new international exposure.
- Russian consumers are increasingly turning to non-Western brands as replacements for Western labels like Zara, H&M, Chanel, and Gucci that exited after sanctions.
- Russian designer Alyona Kritskaya highlighted growing collaboration with Chinese manufacturers, supported by government programs facilitating trips to Chinese production facilities.
- Chinese brand MOMIWEI, led by founder Shan Wei, used the summit to pursue franchise partnerships and plans to open a store in Moscow as part of its global expansion.
Why it matters: As Western fashion brands remain absent from Russia, designers from India, China, and other emerging markets are gaining access to new customers and production networks. The summit accelerates business linkages that could shift long-term power in global fashion away from traditional Western hubs, benefiting BRICS-aligned economies with tangible supply chain and market-entry opportunities.
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