Sky Sports Extends UK F1 Rights to 2034
SkimNews Take
The expanded broadcast rights for junior series like F2 and F3 suggest Sky Sports is investing in the entire motorsport development pipeline, not just the pinnacle of F1.
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- Sky Sports extended its exclusive UK and Ireland Formula 1 broadcast rights for five years, now covering all live sessions through 2034 and including support series such as Formula 2, Formula 3, F1 Academy and Porsche Supercup.
- Sky Italia secured a five‑year extension of its exclusive Formula 1 rights in Italy, keeping the partnership in place until 2032.
- Stefano Domenicali, president of Formula 1, praised Sky’s “world‑leading approach” to live broadcasting and content creation, saying the partnership will continue to grow the sport in the UK, Ireland and Italy.
- Sky reported a 90% increase in total UK/Ireland Formula 1 viewership since 2012, with under‑35 viewers up 120% and female viewership more than doubled; the 2025 season set a record 162 million viewer hours.
- Lando Norris won the 2025 Drivers’ Championship for McLaren, delivering the most‑watched Formula 1 season ever on Sky Sports.
Why it matters: Sky secures a decade‑long revenue stream and solidifies its dominance in premium sports broadcasting, while F1 gains a stable partner to drive further audience growth and advertising value in the UK, Ireland and Italy.
