Meta launches Plus subscriptions for its apps
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- Meta rolled out a global Plus subscription tier for Instagram, Facebook, and WhatsApp, offering premium features across its platforms.
- Meta introduced multiple subscription tiers, including a $7.99/month AI chatbot plan, a $19.99/month AI plan, and a $49.99/month creator plan.
- Meta is testing AI‑driven chatbot subscriptions as part of a broader effort to offset its recent spending spikes.
- Meta also offers a $49.99/month creator plan aimed at content creators on its platforms.
- TechCrunch reported Meta’s global Plus subscription launch, echoing coverage from Bloomberg, CNBC, Business Standard, and other outlets, indicating broad media consensus.
- Meta’s rollout includes AI chatbot plans priced at $7.99 and $19.99 per month, expanding its subscription suite beyond basic premium features.
Why it matters: The launch gives Meta a new revenue stream from users willing to pay for ad‑free and AI‑enhanced experiences, while creators can monetize via a premium tier; it also signals Meta’s pivot toward subscription‑based monetisation to offset its heavy AI spending.
