Story Protocol Rebrands as DATA Foundation
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- Story Protocol, a Palo Alto-based blockchain startup that previously raised $140M as an IP ownership network, is rebranding as DATA Foundation and shifting its focus entirely to a new mission.
- DATA Foundation will build an on-chain registry for AI training data, marking a full strategic reorientation from the company's original IP ownership focus.
Why it matters: A blockchain startup that raised $140M is making a full strategic pivot from IP ownership to AI training data infrastructure. The complete rebrand — not just a product addition — means the project's resources and roadmap now target the AI data pipeline rather than the original IP thesis that attracted its earlier funding.
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