Jaguar’s controversial Type 01 EV looks like a comic book villain would drive it — SkimNews
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- Jaguar unveiled the Type 01 EV, a 1,016-horsepower four-door with three motors and 400 miles of EPA range, set for the 2028 model year and the first production car from its late-2024 rebrand.
- The Type 01 measures 204 inches (5.2 meters) — half a foot longer than the Tesla Model S — and rides on an 850-volt, 120kWh battery that hits 10-80% charge in 22 minutes on a 350kW DC charger.
- Jaguar priced the Type 01 starting at £130,000 ($172,000), more than double the outgoing I-Pace but below the $200,000-plus figures floated earlier.
- The car drops the rear-view mirror entirely, using a camera system instead, similar to the Polestar 4 coupe, and pairs that with a minimalist interior built around a 7-inch central screen.
- Orders for the Type 01 open in early 2027 with deliveries later that same year.
- The rebrand originated with the Type 00 concept in late 2024, and roughly a year later the executive leading it was dismissed — yet production car carries the same bold design language forward.
- Jaguar's managing director framed the strategy as deliberate polarization: 'great design should have the confidence to polarize… we're not interested in 6s, 7s, and 8s.'
Why it matters: At £130,000 and with deliveries still a year-plus out, the Type 01 is Jaguar's high-stakes first production test of its polarizing rebrand — and the brand has already cycled out the executive who designed the strategy. If the 'no rear window, 1930s gangster-mobile' aesthetic doesn't convert controversy into orders, Jaguar's EV revival collapses before it begins.
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