Range Rover’s first EV will beat its gas counterpart, but it may cost over $150,000
SkimNews Take
A two-year slip on an ultra-luxury EV while mass-market rivals flood showrooms suggests JLR is funneling electrification into segments where battery costs vanish into sticker prices — premium margins, not scale, are footing the bill.
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- JLR confirmed the Range Rover Electric remains on track for end-of-2026 sales after missing its initial late-2024 launch target.
- Lennard Hoornik, JLR's chief growth officer, said the electric Range Rover will be priced above its gas counterpart — potentially topping $150,000 versus the gas model's ~$165,000 starting price in Germany.
- Range Rover Electric specs include a 118 kWh battery with 373 miles of range and dual-motor AWD producing 542 hp — outmuscling the 4.4L V-8's 537 hp.
- The Range Rover Electric will cost roughly the same as the Autobiography trim in the UK — just under £150,000 (~$200,900), per Autocar.
- JLR has five new EVs launching over the next 18 months, starting with the Range Rover Electric and followed by the smaller, more affordable Range Rover Sport EV.
- Hoornik outlined a leasing-heavy strategy to preserve resale value, with plans to manage "second, third, fourth, and fifth life for the car" by strictly limiting inventory.
Why it matters: JLR's decision to price the Range Rover Electric above its gas counterpart reverses the luxury EV playbook — BMW, Volvo, and Mercedes all price EVs below their ICE models. By positioning the EV as the flagship tier and emphasizing leasing to preserve residuals, JLR is targeting ultra-wealthy buyers willing to pay a premium for the badge.
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![Range Rover’s next EV is unlike anything the luxury brand has built before [Images]](https://electrek.co/wp-content/uploads/sites/3/2026/07/Range-Rover-GT-electric.jpeg?quality=82&strip=all&w=1400)
