Jaguar’s new Type 01 EV looks like a comic book villain would drive it — SkimNews
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- Jaguar unveiled the Type 01 EV, a 1,016-horsepower, four-door electric sedan set for the 2028 model year, marking the first production car from its controversial rebrand.
- Jaguar retained the radical styling of its 2024 Type 00 concept, featuring a 204-inch length and long front hood meant to evoke the classic E-type, despite widespread criticism and the subsequent firing of the rebrand’s lead designer.
- Jaguar equipped the Type 01 EV with three motors, an 850-volt 120kWh battery, and 400-mile EPA range, enabling 0–60 mph in 3.1 seconds and 10–80% charging in 22 minutes on a 350kW DC charger.
- Jaguar adopted a camera-based rearview system with no physical rear window, a minimalist interior with a 7-inch central interface, and luxury features like massage seats and selectable cabin fragrances.
- Jaguar set the Type 01 EV’s starting price at £130,000 ($172,000), over twice the cost of the outgoing I-Pace but below earlier $200,000 projections, and will open orders in early 2027 for later-year delivery.
- Jaguar’s managing director stated the brand welcomes polarization, noting survey results showed extreme ratings—more 1s and 2s, but also more 9s and 10s—and declared, 'great design should have the confidence to polarize.'
Why it matters: Jaguar is betting its revival on radical design rather than incremental evolution, alienating traditionalists but potentially capturing attention in a crowded EV market. At $172,000, the Type 01 EV targets premium buyers who value distinctiveness over convention, making brand perception the decisive factor in its commercial success.
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