Thailand targets Asian tourists from high-GDP markets — SkimNews
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- Tourism Authority of Thailand (TAT) plans to intensify efforts to attract tourists from Taiwan, Vietnam, Malaysia, Indonesia, and Singapore, citing strong GDP growth in these markets.
- TAT reported 784,632 arrivals from Vietnam so far this year, falling short of the 980,000 target, and aims to increase volume through proximity-based marketing and incentives for frequent travelers.
- TAT is collaborating with leading travel agencies and digital platforms like oMoM Wallet to promote Thailand as a top destination in Vietnam’s growing economy.
- TAT highlights family holidays, shopping, and cultural experiences as key draws for visitors from Malaysia, Indonesia, and Singapore, which together account for 90% of independent travelers to Thailand.
- TAT launched the 'Thailand Product Highlight 2024' campaign this week, featuring five strategic pillars: tourism safety, quality, sustainability, economic creation, and festive economy.
Why it matters: Thailand’s focus on five high-GDP Asian markets targets a segment that already makes up 90% of its independent tourists, aiming to close a 195,368-arrival gap to its Vietnam target alone—boosting near-term revenue while building long-term resilience in key source markets.
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