Garner, Greer Spotted Filming Netflix '13 Going on 30' Reboot
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- Jennifer Garner and Judy Greer were photographed filming a scene with Emily Bader at a Santa Monica building for Netflix's '13 Going on 30' reboot, but Netflix declined to confirm whether they are reprising roles and is keeping the logline under wraps.
- Garner, who played Jenna Rink in the 2004 original, had already signed on as executive producer; she told Variety she championed the reboot because 'Jenna is so close to me' and called the script and Bader 'magical.'
- Brett Haley directs the reimagining, which also stars Logan Lerman, Taylor Zakhar Perez, Jessica Alba, Adeline Rudolph, Taylor Ortega, Tim Meadows, and Dan Bucatinsky.
- The original 2004 '13 Going on 30,' directed by Gary Winick and co-starring Mark Ruffalo, grossed $96 million in theaters and became a Millennial cultural touchstone.
- Haley's prior Netflix adaptation of Emily Henry's 'People We Met On Vacation,' also starring Bader, was described as a massive hit — establishing the director-star pairing now powering the reboot.
- Greer joked she would 'do literally anything that Jennifer Garner asked me to do,' adding that since Garner is the executive producer, 'I would do whatever she wanted me to do.'
Why it matters: Netflix is leaning on proven pairings for IP-driven nostalgia content — Haley's prior Bader-starring Netflix hit preceded his casting here — while keeping Garner's and Greer's roles deliberately unconfirmed, turning fan speculation into a marketing asset. The original film's $96 million theatrical gross and Millennial cultural footprint give Netflix a strong nostalgia foundation for streaming-era ratings.
