Hollywood Marketing Leaders Gather for a Candid Conversation About the Future of Entertainment — SkimNews
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- Future of Entertainment Marketing Dinner brought top film and TV marketing executives to BOA Steakhouse in West Hollywood on Oct. 22 for an intimate dinner and candid industry conversation.
- The event was moderated in partnership with Amazon Ads and Variety, the two organizations identified as its hosts.
- Amazon Ads had five named leaders in attendance: Paul Mattingly, Melissa Cook, Alexys Coronel, Jennie Antonakis and Marquis Avery.
- Seven studio and TV labels were represented: Warner Bros., Universal Pictures, Paramount Pictures, Disney, Sony Pictures, FX and Lionsgate TV, with attendees including Candice Chen, Brian Dailey, Devin Collins and Jane Mohon.
- Marketing executives compared notes on four subjects described as transforming campaign business and execution: tune-in, image burnishing, whisper campaigns and event promotion.
Why it matters: For Amazon Ads, the Oct. 22 dinner put five named leaders in direct contact with representatives from seven studio and TV labels. The evening’s focus on tune-in, image burnishing, whisper campaigns and event promotion makes the host’s role concrete: Amazon Ads convened marketing leaders discussing how entertainment campaigns are built and promoted.
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