Vietnam renames film 'Woman Who Loves Luxury Goods 2'
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- Vietnamese retitled the sequel to "The Devil Wears Prada" as "The Woman Who Loves Luxury Goods 2".
- Foreign language films often have their titles altered for different markets, and the article notes that such changes usually improve on the original titles.
- The Woman Who Loves Luxury Goods 2 is described as an "almost perfect" title because it instantly tells viewers there is a woman, she loves luxury goods, and it is a sequel.
- The new title could also apply to other movies such as "Breakfast at Tiffany’s", "Confessions of a Shopaholic", "Sex and the City", "The Bling Ring", and "Marie Antoinette", highlighting its broad applicability.
- The article places this retitling within a larger "canon of films that had a better title in a different language", suggesting many movies benefit from localized naming.
Why it matters: Distributors gain a clearer marketing hook while audiences get an instantly understandable premise, as the Vietnamese title succinctly conveys the film’s plot and sequel status, illustrating how strategic localization can boost a movie’s appeal in non‑English markets and may set a precedent for other regions to adopt more descriptive titles.
