Amazon Tells TSITP Fans to Stay Away From Set
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Amazon Prime Video posted on its official TSITP X account Tuesday asking fans to stop sharing set locations and visiting the North Carolina filming site, citing safety concerns and a need to 'protect the magic' of Cousins Beach
- Unofficial photos of Lola Tung and Christopher Briney on set have been circulating in recent days, fueling fan speculation about plot points in creator Jenny Han's movie
- Jenny Han separately posted on Instagram Stories, writing that production has had to stop to clear crowds from shots, breaking crew focus and causing 'unnecessary anxiety' for actors trying to get into character
- This is not Amazon's first fan-behavior intervention — in July 2024, then-Amazon TV chief Vernon Sanders publicly addressed 'bullying' and 'hate speech' from the TSITP fanbase following the Season 3 premiere
- The TSITP finale film began production last month in North Carolina, announced as a surprise conclusion last September on the launch day of the series finale
- TSITP's Season 3 drew 70 million viewers within 70 days of its premiere, making it a massive hit for Amazon since debuting in 2022
Why it matters: Amazon is trying to protect one of its biggest YA properties — TSITP drew 70 million viewers for its final season premiere — but the fanbase's intensity is now creating a material production problem. That both Amazon and Han had to publicly plead with fans, and Han admits filming literally stops to clear crowds, shows the behavior is affecting the quality of a movie that serves as the franchise's conclusion.
