WNBA Finals saw surge in attendance and record ratings — SkimNews
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- WNBA Finals averaged 1.88 million viewers, the most-watched series since 1999, with Game 7 drawing 3.3 million viewers—the highest for any postseason game in league history
- Golden State won the WNBA Finals in a decisive Game 7 over Atlanta, marking the culmination of a series that saw all games sold out
- Game 7 averaged 3.3 million viewers, a 128% increase from last season's clinching game between Las Vegas and Phoenix
- WNBA postseason averaged 1.49 million viewers across all rounds, the most since the league's inaugural 1997 season and up 27% from 2023
- Game 6, played at 12:30 p.m. EDT, was sold out, underscoring strong fan engagement even during daytime hours
Why it matters: The 128% jump in Game 7 viewership and record-breaking postseason average prove the WNBA’s growing mainstream appeal, giving sponsors, broadcasters, and teams concrete evidence of rising commercial value that can fuel future investment and media rights growth.
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