Holly Willoughby Launches YouTube Lifestyle Series
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- Holly Willoughby is launching "Holly Willoughby Together," a YouTube lifestyle series premiering July 28 with five strands covering conversations, cooking, fashion and beauty, health and wellness, and celebrity hang-outs featuring Stanley Tucci, Emma Bunton and Katherine Ryan.
- Hungry Bear Media, the production outfit run by Willoughby's husband Dan Baldwin, is producing the show; the company also produces BBC's "Gladiators."
- The format calls for two episodes per week on YouTube, social media and unspecified "digital streaming platforms," with Willoughby's rep declining to name which additional platforms are involved.
- Willoughby's exit from ITV's "This Morning" came in October 2023, four months after she returned from a hiatus triggered by the fallout from co-host Phillip Schofield's scandals and the "line-jumping" controversy during Queen Elizabeth II's funeral.
- Her short-lived Netflix stint on "Celebrity Bear Hunt" with Bear Grylls was canceled after one season, making the YouTube pivot her first major on-screen comeback since.
- YouTube's U.K. footprint has become a "significant part of the U.K.'s AV ecosystem" and overtaken several major British networks in viewing figures, per ratings body Barb.
Why it matters: Willoughby's defection from traditional British television to YouTube mirrors a broader shift: Barb data confirms YouTube now rivals major UK networks for eyeballs, and the move gives the platform a recognizable mainstream talent while sidestepping the gatekeeper role ITV once played.
