Holly Willoughby Together Echoes With Love, Meghan
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- Holly Willoughby launched Holly Willoughby Together (With Voy) on YouTube, a cookery and lifestyle show she pitched as a pivot to where "all the eyeballs are," after her messy departure from This Morning during the Phillip Schofield scandal
- Health company Voy is integrated into the show's branding and format, with each episode featuring Willoughby cooking a dish in her monochromatically pastel kitchen alongside a guest
- Stanley Tucci is the first episode's guest, making courgette pasta; the review notes he and Willoughby are old friends, recalling a story of her once making him toffee vodka in her dishwasher
- Each episode runs 45 minutes; the reviewer suggests at least 15 minutes could be cut, singling out an "interminable" opening sequence of Willoughby painstakingly slicing four courgettes
- The show draws frequent comparison to With Love, Meghan but is judged better, with the reviewer arguing Willoughby lacks the "sweatily desperate control freakery" that made the Meghan series uncomfortable to watch
- Willoughby was previously the highest-paid woman on British television between 2018 and 2021, per the review's framing of her fall from grace
Why it matters: Willoughby's choice of YouTube over traditional TV is a deliberate creative-control play after years of executive scripting on This Morning, but the Voy co-branding and the show's heavy focus on rehabilitating her public image — rather than the cooking itself — risks turning it into a brand exercise rather than a genuine format reset.
