RIAA Reports Latin Music U.S. Revenue Hits $1 Billion
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- RIAA reported U.S. Latin music revenue hit $1 billion in 2024, up from $140 million in 2015 and representing 8.8% of total recorded music sales.
- Streaming accounted for roughly 55% of Latin music’s paid‑subscription revenue and made up 98% of total Latin music revenue, up from 78% in 2015.
- RIAA changed its methodology to wholesale reporting, revising 2024 Latin music revenue from a prior $1.4 billion estimate to $969 million.
- Rafael Fernandez Jr. said the report underscores Latin music’s strength, noting rising global reach and new pathways linking artists and fans.
- Bad Bunny performed at the Super Bowl halftime show on Feb. 8 and was the world’s fifth‑most lucrative artist in 2024 per IFPI.
Why it matters: Labels and artists capture a larger share of the $1 billion market as streaming now accounts for 98% of Latin music revenue, while the RIAA’s wholesale reporting gives a clearer picture of actual dollars flowing to creators, shifting focus from retail estimates.
