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Noah Kahan Headlines Rolling Stone's First Stateside Festival

By Variety · Summarized & edited by · 2026-04-27
Noah Kahan Headlines Rolling Stone's First Stateside Festival

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Why it matters: Rolling Stone is moving from editorial coverage to live event production with Stateside, a July 4 festival deliberately capped at under 4,000 attendees for an "intimate experience." The Americana framing and Hudson Valley venue target the magazine's own readership, while corporate partners Scout Motors, Boston Beer Company, and Hertz signal that Rolling Stone is building a sponsor-backed, premium event brand rather than a scrappy indie festival.

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