Laufey Signs With UTA for Global Representation
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- Laufey signed with United Talent Agency for global representation in all areas, with UTA set to pursue opportunities in live touring, media, filmed entertainment, and brand partnerships.
- Laufey is in the midst of a major global tour behind her 2025 Grammy-winning album "A Matter of Time," with dates across North America, the UK, Europe, Asia, and Oceania.
- "A Matter of Time" reached No. 4 on the Billboard 200 and won the Grammy for Best Traditional Pop Vocal Album, the same award Laufey's 2023 sophomore album "Bewitched" had previously taken.
- Laufey was awarded Iceland's Knight's Cross of the Order of the Falcon by President Halla Tómasdóttir, the country's highest national honor for cultural contributions, and was named one of Time magazine's 2025 women of the year.
- Laufey told Variety she resists the "jazz musician" label despite training as a jazz singer, arguing not every song falls under jazz and she wouldn't fully fit in pop either — while acknowledging jazz is "where all my vocal inspiration has come from."
- Laufey took Variety's 2024 Crossover Artist of the Year honor, reflecting the pop-jazz fusion that has introduced traditional jazz to younger listeners.
Why it matters: The UTA signing gives Laufey — whose 'A Matter of Time' reached No. 4 on the Billboard 200 and won the same Grammy twice in a row — a major-agency infrastructure to scale touring, film, and brand deals across four continents while her audience is still expanding, and arrives alongside Iceland's highest national honor and a Time 2025 Women of the Year nod.
