‘Anne Rice’s Mayfair Witches’ Reveals Season 3 Title & Premiere Date — SkimNews
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- AMC+'s Mayfair Witches Season 3, now titled 'Anne Rice's Mayfair Witches: Salem Coven,' will premiere Wednesday, December 30, with 'Salem Coven' being the new addition to the title.
- AMC Global Media revealed the title and launch date at New York Comic Con during a Main Stage panel Friday, also debuting a new trailer and first-look images.
- Esta Spalding and Tom Schnauz, the co-showrunners and executive producers, joined executive producer Mark Johnson on the panel, along with stars Alexandra Daddario, Harry Hamlin, Tongayi Chirisa, Betsy Brandt, and Eliza Scanlen.
- Daddario reprises her role as Dr. Rowan Fielding, a neurosurgeon who discovers she is the heiress to a dynasty of powerful witches haunted by a sinister spirit.
- Hamlin returns as the Mayfair family patriarch Cortland Mayfair in the series based on Anne Rice's Lives of the Mayfair Witches trilogy, created by Spalding and Michelle Ashford.
- In the new clip, Rowan laments, 'My whole life has been nothing but pain and death for everyone I love, just to play my part in an ancient prophecy,' before cautioning, 'Nothing is set in stone.'
Why it matters: The title expansion to 'Salem Coven' signals Season 3 is positioning itself around a specific narrative thread within Anne Rice's source trilogy, while the December 30 launch locks in AMC+'s Anne Rice franchise as an end-of-year streaming anchor. A Mayfair panel at New York Comic Con also confirms the network is continuing to invest in-person marketing for the show alongside its *Interview with the Vampire* counterpart.
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