Paramount hires Askinasi CRO, adds streaming ad unit
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- Paramount Skydance appointed Jay Askinasi as chief revenue officer and launched its upfront advertising meetings this week.
- Streaming fixed unit is a new ad product that gives sponsors a regular position, potentially the first ad in a break, for seven days after a new episode.
- Sports inventory at Paramount is now available for programmatic commercial insertion, expanding ad opportunities.
- MoffettNathanson reports that about 27% of Paramount’s revenue is derived from ad sales.
- TV advertising revenue fell 10% in the fourth quarter of 2025, and Paramount projects further declines in its TV operations for Q1 2026.
- Jay Askinasi previously led ad sales at Roku and hired Danielle Carney, former Amazon Prime Video sports ad sales head, to oversee U.S. ad sales at Paramount.
Why it matters: Advertisers gain a more predictable, high‑visibility placement in streaming shows through the fixed‑unit model, while Paramount hopes to offset the 10% Q4 TV ad decline and the projected Q1 2026 TV revenue drop, protecting its 27% ad‑sales‑derived revenue stream and preserve its overall profitability.
