Ad tech company Infillion says it is acquiring Foursquare, which will continue operating as an independent brand (Kerry Flynn/Axios) — SkimNews
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- Infillion, an ad tech company, is acquiring Foursquare, a location data company, in a deal disclosed exclusively to Axios by Infillion founder and executive chairman Rob Emrich.
- Foursquare will continue operating as an independent brand following the acquisition.
Why it matters: The deal folds a major location-data platform into an ad tech company, positioning Infillion to compete more directly in location-based advertising — while Foursquare's decision to retain its brand preserves continuity for its existing users and partners.
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