Meta to Use Off‑Site Business Data for Feed AI
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- Meta announced it will use information shared by other businesses to personalize users' Feed and AI chatbot responses, expanding beyond targeted ads.
- Meta clarified it is not collecting any new data for the update and that users can decide how this information is used for personalization.
- Meta is expanding the “Activity from other businesses” setting (formerly “Activity information from ad partners”) and discontinuing the “Your activity off Meta technologies” setting.
- Meta will roll out the change next month in the U.S. and a list of other countries, including the U.K., Brazil, Thailand, South Africa, Turkey, South Korea, Ecuador, Nigeria, and Kenya.
- Meta gave an example that a recent tent purchase could trigger more camping‑related Reels in the Feed.
- Meta noted that businesses can also share customer lists, such as email sign‑ups, which will be used to serve relevant ads.
- Meta said that if users opt out, content will be based on other activity within its platforms, such as likes.
Why it matters: Users receive more relevant Feed and AI chatbot content based on their off‑site activity, while retaining the ability to block it; advertisers can target ads with richer cross‑site signals; Meta expands its personalization reach without gathering new data, shifting the privacy trade‑off to user‑controlled settings.
