Plimsoll Names Jackson Talent Strategy Chief — SkimNews
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- Andrea Jackson has been appointed Creative Director, Entertainment and Talent Strategy at Plimsoll Studios, with oversight of on-screen talent relationships across genres.
- Jackson originally joined Plimsoll six years ago when the company acquired her firm Magnify Media.
- Plimsoll Studios, owned by ITV, reorganized earlier this year around five divisions: Natural History & Adventure, Live, Entertainment, Family & Kids, and Digital.
- The company's recent slate includes Disney+'s "Pompeii: Out of Time with Tom Hiddleston," Netflix's "Skyscraper Live with Alex Honnold," and the BBC's "Secret Garden with Sir David Attenborough."
- Founder and CEO Grant Mansfield said Jackson's expanded role "recognizes the increasing importance of on-screen talent in everything Plimsoll Studios produces."
- Jackson said talent "plays an ever-important role across our development slate as we package bold ideas for market."
Why it matters: Plimsoll's recent reorganization into five genre-specific divisions and its slate of celebrity-driven projects for Disney+, Netflix and the BBC show that the production company now treats star attachments as central infrastructure — Jackson's promotion formalizes that strategy into a single executive role spanning every genre vertical.
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