Mark Wahlberg launches affordable gym with longevity perks — SkimNews
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- Mark Wahlberg is building a new gym offering cold plunges, blood panels, and protein muffins pitched as affordable enough to skip the trust fund
- Wahlberg previously invested in a gym chain that was delisted from the NYSE, making this new venture a second act in the fitness space
Why it matters: Wahlberg is packaging the same recovery and diagnostics amenities popularized by high-priced longevity startups into a gym aimed at everyday consumers — and he's doing so after a prior gym investment was delisted from the NYSE, making the execution stakes notably higher.
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