Radial Hires Katrosar as Global Ad VP
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- Radial Entertainment created the Executive VP of Global Advertising and Partnerships role and filled it with Matt Katrosar, tasking him with scaling global ad revenue, strategic partnerships, and a unified ad tech ecosystem
- Katrosar joins from Fremantle, where he served as Senior VP of Global Ad Sales and Strategy, having previously built streaming and programmatic sales at Paramount Global as the platform crossed $1 billion in annual revenue
- Radial CEO Jeff Shultz said the company's library of more than 70,000 movies and episodes gives it a rare position in the market, adding that 'despite the scale of the business, it's one we've barely begun to monetize'
- Katrosar's mandate covers FAST, AVOD, SVOD and TVOD monetization across Radial's full library, signaling a push into ad-supported streaming as the free-streaming market scales
- Katrosar's career spans 18 years at CBS plus leadership roles at Pluto TV and Paramount Global — experience Shultz cited as proof Katrosar can 'convert content scale into market share'
- Radial Entertainment was formed last July by L.A.-based Oaktree Capital Management through the merger of Shout! Studios and FilmRise, which continue to operate as separate brands
Why it matters: Radial is signaling that its post-merger phase is shifting from library assembly to revenue extraction: hiring a dedicated global ad chief with a $1B-revenue track record at Paramount suggests the company wants to convert its 70,000-title footprint into a scaled ad business alongside its licensing operations.
