Urban Outfitters Drops Pride Vinyl: Robyn, Wet Leg
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- Urban Outfitters launched a Pride Month vinyl collection of 11 artists and allies including Robyn, Reneé Rapp, Wet Leg, Slayyyter, Kesha, Madison Beer, Zara Larsson, JADE, and ADÉLA, spanning singles, EPs, and full-length albums on exclusive colored pressings.
- Standout pressings in the drop include Robyn's Sexistential on pink swirl vinyl, Wet Leg's Moisturizer on a "Coke bottle" splatter LP, Madison Beer's "bad enough / angel wings" on a baby blue heart-shaped 7", and JADE's THAT'S SHOWBIZ BABY! THE ENCORE as a red smoke 2xLP.
- Urban Outfitters priced the releases from $17.98 for 7" singles to $44.98 for a double LP, with the full lineup available to shop online and in select stores.
- Urban Outfitters is partnering with LGBTQ youth organization Glisten as part of the Pride Month drop, and is also releasing a companion Spotify playlist.
- Kesha and Slayyyter are returning to the lineup after appearing in last year's Pride collection — Kesha with a violet transparent 7" of "ATTENTION! / Red Flag" and Slayyyter with a translucent blush 7" of "DANCE…" — each priced at $17.98.
- The Pride release extends Urban Outfitters' calendar of themed vinyl drops, following its November Singles' Day collection and its Valentine's Day release from earlier this year.
Why it matters: Urban Outfitters' 11-artist Pride drop — priced up to $44.98 for a double LP and paired with a Glisten partnership — extends the retailer's year-round themed vinyl cadence beyond Singles' Day and Valentine's Day, showing that collectible Pride pressings have become a recurring retail lane, not a one-off campaign.
