BTS Wins Artist of the Year; Black Eyed Peas Reunite
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- BTS won Artist of the Year at the American Music Awards for the second consecutive year, beating nominees such as Taylor Swift, Bruno Mars, Bad Bunny, and Lady Gaga.
- Golden, the viral single from the animated film K‑Pop Demon Hunters, was named Song of the Year.
- Sabrina Carpenter won Album of the Year for Man’s Best Friend and also took Best Female Pop Artist.
- Black Eyed Peas reunited onstage, winning Best Throwback Song for “Rock That Body,” marking Fergie’s surprise return after leaving in 2018.
- Billy Idol received the Lifetime Achievement Award and performed classics like “White Wedding” and “Eyes Without a Face.”
Why it matters: BTS’s second straight Artist of the Year win, beating rivals such as Taylor Swift, boosts their streaming and tour revenue and strengthens their leverage in brand deals, while competitors lose a high‑profile promotional platform.
