Tesla Renames FSD to 'Tesla Assisted Driving' in China
Get the Energy newsletter
Daily energy & climate — solar, EVs, oil, the policy fights and tech bets shaping the transition. Free.
- Tesla renamed its Full Self‑Driving (FSD) system in China to “Tesla Assisted Driving” (特斯拉辅助驾驶) on its website, dropping the “FSD” label.
- Tesla's system is classified as Level 2 under the standardized self‑driving taxonomy, meaning the driver must remain engaged and responsible.
- California regulators previously forced Tesla to add “(Supervised)” to the FSD name and shift to a subscription‑only model, prompting the company to adjust its branding.
- Chinese regulators have a reputation for strict enforcement, as seen in recent door‑handle rules, and Tesla’s name change aims to avoid regulatory friction while continuing to sell the system upfront in China.
Why it matters: Chinese regulators secure clearer labeling, while Tesla avoids potential penalties and maintains market access; Chinese buyers receive a truthful description, reducing liability risk and preserving Tesla’s brand credibility.
