On These Motorcycles, the Thrill Is Truly Electric
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- Maulana Shaukat Ali Road in Lahore saw electric motorcycle showrooms grow from half a dozen to at least eight within a year as gasoline prices soared, with two more opening just around the corner.
- Roughly 84 companies, including brands like Vlektra and Jolta, have entered Pakistan's electric motorcycle market, which barely existed three years ago.
- The Pakistani maker of Massey Ferguson tractors plans to launch its own electric motorcycle line, joining shoestring operations, venture-capital-backed startups, and established manufacturers pivoting into the space.
- An executive credited Trump as "salesman of the year" because the Iran war's effect on oil prices is accelerating the pivot away from fossil fuels in developing countries.
- Eveon national sales manager Mumtaz Hussain said demand is so intense that even 500 companies would not be enough to serve customers converting from gasoline.
Why it matters: For Pakistani consumers, high gasoline prices are making two-wheeled EVs the rational purchase, with 84 entrants and counting chasing unmet demand. For incumbents, even tractor makers are pivoting, signaling that the window for traditional motorcycle manufacturers to capture this market is closing fast.
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