Prime Video Casts 'Rose Hill' Adaptation; Webb Directs — SkimNews

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- Prime Video is adapting Elsie Silver's contemporary small-town romance 'Rose Hill' series into a TV show, announced at Amazon's upfront presentation in May 2026, with no release date yet set as it remains in early development.
- Marc Webb is set to direct the pilot and second episode, with Heidi Cole McAdams as showrunner and Temple Hill producing the adaptation.
- Elsie Silver serves as executive producer alongside Temple Hill's Wyck Godfrey, Marty Bowen, James Seidman, and co-executive producer Annika Patton, with the source material comprising four books: Wild Love, Wild Eyes, Wild Side, and Wild Card.
- Jake Weary is cast as rancher West Belmont opposite American model Sean O'Pry (known for Taylor Swift's 'Blank Space' video) as Ford Grant, a record label owner Forbes dubbed the 'World's Hottest Billionaire,' with Hannah Galway as Rose and Sadie Dickerson as country-pop star Skylar Stone.
- Additional cast includes Siobhan McGroarty as Cora, Sophia Reid-Gantzert as Emmy Belmont, West Mulholland as Oliver Belmont, with Gigi Zumbado and Curtis Hamilton in recurring guest roles as Tabitha and Bash Rousseau.
- The storyline centers a love triangle between West, his best friend Ford (who carries a torch for West's sister Rose), and Skylar Stone's arrival in the rugged mountain town setting that disrupts the romantic family drama.
Why it matters: The 'Rose Hill' adaptation signals Prime Video's continued push into small-town romance territory competitive with Netflix's 'My Life With the Walter Boys' and 'Ransom Canyon,' and Silver's involvement as executive producer suggests the streamer is buying into the author's fanbase rather than just the IP. With Marc Webb (a veteran director with feature credits) attached and a cast led by a Taylor Swift video alum, Amazon is treating this as a prestige-adjacent play rather than a quick content fill.
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