Fujifilm X Half Hits $549, $300 Off Through June 28
Get the Tech newsletter
Daily tech — startups, AI labs, chips, the launches that shape the next decade. Free.
- Fujifilm reduced the X Half's MSRP from $850 to $649.99, then layered an additional $100 off through June 28, bringing the base price to roughly $549 at Amazon, B&H Photo, and Best Buy
- Adorama is matching the $549 price and bundling a free accessory pack that includes a 64GB SanDisk SD card and a camera case
- Fujifilm X Half uses a vertical 1-inch sensor paired with a fixed 32mm equivalent f/2.8 lens, capturing 18-megapixel stills designed to evoke a half-frame film camera
- The X Half supports film simulations, filters, grain effects, and digital diptychs with an optional date-stamp baked in, but it omits RAW shooting, a hot shoe, and an electronic viewfinder
- Verge reviewers Vjeran Pavic and Antonio Di Benedetto described the camera as whimsical and refreshing for point-and-shoot use, with Di Benedetto specifically turned off by the original $850 price
Why it matters: The $300 combined price drop addresses the X Half's main barrier to entry — reviewers liked the camera itself but balked at paying $850 for a feature-light shooter. At $549, it becomes a far more reasonable impulse buy for casual photographers chasing the analog film aesthetic, though the deeper discount expires June 28 and the camera still reverts to a $649.99 MSRP after.
Ask SkimNews
