Apple Reveals Apple Music Hall, a New Live Venue in London — SkimNews
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- Apple announced Apple Music Hall, a 600-capacity live music venue at London's Battersea Power Station, officially opening Sept. 28.
- Oliver Schusser, Apple's VP of Apple Music and international content, positioned the venue as the next chapter after the iPod, iTunes Music Festival, and Apple Music launch.
- The venue pairs a 38-foot reconfigurable stage and 48-speaker spatial sound system with two professional recording studios, 16+ camera broadcast infrastructure, and iPhone video capture support.
- Per Apple's press release, an artist can perform a single show and walk out with a finished Spatial Audio recording, broadcast-ready mix, and multicamera video.
- Performances will be livestreamed globally, extending reach beyond the in-room London audience.
- Zane Lowe, Apple Music's global creative director, described the venue as a new way to celebrate the relationship between artists and fans.
Why it matters: This isn't a concert hall with extras — it's a production facility with seating. Apple pairs a 600-capacity venue with professional studios, 16+ camera broadcast infrastructure, and global livestreaming, so artists can arrive, perform once, and leave with a finished Spatial Audio recording, broadcast mix, and multicamera video. For acts aligned with Apple Music, that collapses separate recording sessions and post-production into a single performance.
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