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'Lightning in a bottle': Inside the booming world of Circa and NFL survivor pools — SkimNews

By ESPN · Summarized & edited by · 2026-09-04
'Lightning in a bottle': Inside the booming world of Circa and NFL survivor pools

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Why it matters: Circa has turned a $1,000 backyard survivor pool into a $20 million-plus professionalized contest industry, and its no-rake model plus entry-trading marketplaces have created a new asset class inside sports betting — one where syndicates, hedge lines, and celebrity entries now compete against everyday fans chasing the same perfect 20-0 ticket.

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