Spider-Man: Brand New Day Captures 81% of Korea Box Office
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- Spider-Man: Brand New Day opened to $16.9M from 2,252,930 admissions across 2,409 screens over the Jul 31–Aug 2 frame, capturing 80.63% of Korea's weekend box office.
- The sequel has pulled in $25M cumulatively since its July 29 wide launch, with IMAX contributing $2.4M — the highest IMAX opening weekend ever recorded in South Korea.
- Local sci-fi survival thriller Hope, directed by Na Hong-Jin and starring Hwang Jung-min, Jung Ho-yeon, Zo In-sung, Michael Fassbender, and Alicia Vikander, dropped to second with $2.4M, ending its two-week run at No. 1; its cume stands at $31M since its July 15 debut.
- Korea's overall weekend market gross hit $20.8M — the biggest weekend of the year, more than 2.5x the prior week's $8.2M.
- Family holdovers Moana (4th, $252K; cume $7.4M) and Toy Story 5 (5th, $222K; cume $20.9M) continued to draw, while faith-based animated "David" took sixth with $167,794 and Japanese mental-illness documentary "What Should We Have Done?" debuted in eighth with $116,603.
Why it matters: Spider-Man's arrival lifted Korea's weekly box office from $8.2M to $20.8M in a single frame, pushing the strong local tentpole "Hope" — which had held No. 1 for two straight weeks — down to second. The $2.4M IMAX opening is a standalone territory record, showing premium-format revenue remains concentrated in event-tentpole releases even as mid-budget and specialty films like "What Should We Have Done?" scrape by in the single-digit-thousand admission range.
