Spider-Man Sets Middle East's Biggest Opening Weekend Ever
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- Spider-Man: Brand New Day scored the biggest opening of all time in the Middle East, according to Empire Entertainment, Sony Pictures' exclusive theatrical distributor for the region.
- Empire Entertainment tallied the record-setting debut across the four-day period of July 30 to Aug. 2, the window reported for the launch.
Why it matters: Sony's exclusive regional distributor Empire Entertainment recorded an unprecedented regional debut for Spider-Man: Brand New Day across the July 30 to Aug. 2 window, resetting the Middle East's all-time opening benchmark as cross-market headlines (Guardian, Variety, Deadline) show the film dominating launches in the UK, Ireland, and globally as well.
