NFL teams with TMRW to launch pro flag football league
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- NFL partnered with TMRW Sports to develop and operate a professional flag football league for men and women.
- 2028 Los Angeles Olympics will host flag football's Olympic debut, and the league’s launch is slated to align with that event.
- NFL clubs and a broad investor pool—including Hall of Famers such as Joe Montana, Steve Young, Peyton Manning, Larry Fitzgerald, Tom Brady and Eli Manning—will back the league.
- Flag football participation has reached 20 million worldwide, with 4.1 million U.S. youth players—a >50% rise since 2020—and high‑school programs in 39 states.
- Women’s flag football shows a ~60% increase in high‑school participants from 2024‑2025, >100 colleges offering the sport, and the University of Nebraska launching the first Power‑Four varsity women’s team.
- 32 Equity authorized a $32 million investment to support the league’s launch and operations.
- TMRW Sports previously launched the TGL golf league, showing its experience in operating a primetime sports product.
Why it matters: The league gives elite flag‑football athletes, especially women, a professional platform and expands the sport’s visibility ahead of its Olympic debut, while investors and the NFL tap into a rapidly growing market of 20 million global players. The $32 million funding also signals confidence in the league’s commercial viability, potentially opening new revenue streams for clubs and broadcasters.
