Spider-Man: Brand New Day Sets $168M Opening Day Record
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Spider-Man: Brand New Day set an all-time first-day record with $168 million including previews, surpassing Avengers: Endgame's $157.4 million, with Sony calling its 3-day domestic weekend at $325 million while other estimates push $350 million-plus
- Brand New Day already shattered Avengers: Endgame's previous $60 million preview record with $72 million in early screenings including Wednesday Prime Video member access and Thursday noon showtimes
- The film could topple Avengers: Endgame's $357.1 million all-time opening if it exceeds $105 million Saturday, though Sunday could swing either direction by $5 million depending on a -10% to -15% decline
- Brand New Day drew audiences comparable to No Way Home on PostTrak exits, including an 88% definite recommend (versus 90% for No Way Home) and an A CinemaScore, with 36% of moviegoers aged 18-24 and a 61/39 male-female split
- China represents a major growth market for Brand New Day with over $71 million since its Wednesday opening, filling a gap left by No Way Home's denial of a Chinese release
- The Odyssey held strong in its third weekend with $51 million domestic (-43%), Nolan's best third frame ever, pushing its running cume to $396.5 million and on track for a potential $500 million stateside
- The overall North American box office is tracking toward $407-412 million this weekend, potentially topping the $402 million all-films record set during Avengers: Endgame's 2019 debut
Why it matters: Sony has secured the second-best domestic opening ever and the largest opening day in box office history, but the more lasting signal is the $407-412 million total weekend — if confirmed, it breaks the all-films industry record that has stood since Endgame's 2019 debut and validates that theatrical can deliver blockbuster-scale revenue without depending on Imax screens.
