Spider-Man: Brand New Day Tops No Way Home's $50M Previews
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- Spider-Man: Brand New Day is outstripping No Way Home's $50M Thursday preview record, with some sources reporting figures exceeding Avengers: Endgame's $60M all-time preview benchmark
- The Sony/Marvel Studios co-production now ranks as third-best U.S./Canada previews ever, best Sony preview, and best post-Covid, fueled by $80M advance ticket sales against a $225M net production budget
- Destin Daniel Cretton directed the Tom Holland and Zendaya sequel, whose showtimes began at noon Thursday — versus No Way Home's 3PM start — with preview cash including a Wednesday Prime Video member screening
- NRG posted a low $195M domestic opening estimate while exhibitors and Greenlight Analytics project a significantly higher $260M to potentially $300M weekend
- The sequel achieved its preview haul without Imax screens, unlike Barbie's opening three years ago when Christopher Nolan's Oppenheimer claimed them
- The film carries a 98% Rotten Tomatoes audience score — the best among nine live-action Spider-Man movies — and a 90% certified-fresh critical score, just under No Way Home's 93%
Why it matters: With previews starting at noon versus No Way Home's 3PM and including a Wednesday Prime Video screening, the apples-to-apples comparison is inflated — but the underlying demand is real: $80M advance sales on a $225M production budget and exhibitor projections reaching $300M would deliver Sony its biggest opening weekend ever and the strongest post-Covid theatrical turnout on record.
