Isuzu launches its first electric pickup in the UK, but it’s not cheap
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- Isuzu D-MAX EV can tow over 7,700 lb and wade through 24 in (600 mm) of water.
- Toyota is preparing to launch the Hilux BEV in the UK, adding immediate competition.
- D-MAX EV price is high, limiting appeal to cost‑sensitive buyers.
Why it matters: Isuzu secures a UK EV pickup debut, but the D‑MAX EV’s steep price curtails sales, leaving its 7,700‑lb towing capacity underused and opening space for Toyota’s cheaper Hilux BEV to capture cost‑conscious buyers.
