Cathay Home Drops 'Swift Home' Bedding Trademark After Taylor Swift Appeal
Get the Finance newsletter
Daily finance — markets, central banks, M&A, the prints that move money. Free.
- Cathay Home withdrew its "Swift Home" trademark application for bedding over the weekend, with a company representative telling the BBC the mark was not "essential to its business"
- Taylor Swift's team filed a notice with the US government on 11 February to block the application, arguing the cursive styling of "Swift" closely resembled her own trademarked mark and created a "false association"
- Cathay Home's lawyer Ting Geng said the decision was "practical and commercially sensible" and noted the firm had previously reached a "consent-to-coexist agreement" with Swift's team over a separate registered "Swift Home" mark
- Cathay Home had applied for the trademark in late 2025 and operates offices in North America and China, selling home goods through major retailers
- Swift has filed more than 300 trademarks in the US and other jurisdictions covering her name, initials, album titles, and some lyrics, with an estimated net worth above $1bn (£730m)
Why it matters: Cathay Home's withdrawal shows that even non-essential trademark bids can be costly when they collide with a celebrity brand portfolio of 300+ marks. For Swift's team, the win reinforces a pattern of aggressive enforcement against anything that visually echoes her cursive styling on overlapping product categories like bedding.
Ask SkimNews
