Picsart Launches Open Monetization for Creators
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- Picsart launched a creator monetization program open to all creators with no invite list or minimum audience size required.
- Picsart provides a dashboard where creators can view current prompts and challenges, such as generating cute fluffy creatures with its AI assistant Picsart Aura.
- Picsart calculates earnings based on views, comments, shares, and reach, and creators can withdraw funds through Stripe.
- Picsart notes that simply posting AI‑generated images without creative effort will not drive meaningful engagement or earnings.
- Hovhannes Avoyan said the program rewards everyday creators and ties compensation to performance rather than follower count.
- Picsart announced an AI agent marketplace weeks earlier, letting creators hire AI assistants for tasks like resizing, remixing, and editing product photos on Shopify.
Why it matters: The program gives everyday creators—whether they make tutorials, edits, or short videos—a direct revenue stream tied to engagement, while Picsart expands its business model from a pure design tool to a paid‑content marketplace, potentially drawing more users and increasing platform stickiness.
