Ariel Weisbrod Joins Yoav Gross Productions as VP — SkimNews
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- Ariel Weisbrod joined Yoav Gross Productions as VP of Content & Partnerships, the indie said, as part of a "broader push to expand its international activity" that will see him oversee content, development, and international co-productions.
- Weisbrod was the executive producer behind the Emmy-winning October 7 documentary "We Will Dance Again," which chronicles the attack on the Nova Music Festival.
- Weisbrod previously spent six years at Sipur Studios as a content lead, where his slate included "Bad Boy" — which sold to Netflix — and "We Will Dance Again."
- Weisbrod replaces Osher Assouline, who has moved to lead content for YGP's microdrama app AppReel, whose projects include "Survivors of the Heart" and "The Cinderella Trials."
- YGP produces Apple TV's thriller series "Red Skies" and Yes' "On Standby"; Deadline named AppReel one of the new wave of vertical video creators earlier this year.
- Yoav Gross, YGP's founder, called Weisbrod's appointment "an important part of the next stage of growth," citing his "deep relationships across the international industry."
Why it matters: YGP is consolidating its two-track growth strategy under Weisbrod: prestige international co-productions (Apple TV+'s 'Red Skies') and vertical drama via AppReel. His track record — a Netflix sale ('Bad Boy') and an Emmy win ('We Will Dance Again') — directly answers founder Yoav Gross's stated priority of expanding global partnerships.
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