Mariah Carey Stars in Gucci's 2026 Holiday Campaign — SkimNews
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- Gucci tapped Mariah Carey to star in its 2026 holiday campaign, bringing the singer back for another turn of Christmas duty alongside the luxury fashion house.
- Mariah Carey appears in the campaign in fur and shades, leaning into the self-proclaimed "Queen of Christmas" persona the source attaches to her.
- Harmony Korine directed the 2026 Gucci holiday campaign starring Carey, putting a filmmaker at the center of the fashion house's seasonal push.
- All I Want for Christmas Is You anchors the campaign, pairing the fashion house with Carey's perennial holiday song for the season.
Why it matters: Gucci's 2026 holiday push is anchored by a seasonal icon in Mariah Carey, while Carey's perennial Christmas duty extends into a luxury fashion showcase. With Harmony Korine directing and the singer's signature standard as the centerpiece, the collaboration ties the fashion house's seasonal campaign directly to one of the holiday season's most recognizable performers.
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