AMD Plans 10% GPU Price Hike in August
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- AMD is reportedly planning a 10% GPU price hike in August, delayed until Nvidia made similar AIB pricing adjustments, per WeChat tipster Board Channels (via VideoCardz)
- Nvidia is proposing its own price hikes affecting both Founders Editions and add-in board partner cards, with the costs flowing from GDDR7 and older GDDR6 memory price increases
- GPU prices have already ballooned well past launch: the RTX 5070 Ti's $750 MSRP now fetches $1,100+, while the RTX 5090 runs $4,300 or more
- AMD had explicitly promised to keep GPU prices low but couldn't escape the memory crunch, even launching the RX 9070 GRE with only 12GB of VRAM instead of the 16GB found on other cards in its class
- Mid-gen GPU refreshes have been largely abandoned amid the cost crisis, with Nvidia's RTX 50-series 'Super' cards potentially pushed to 2027
- AMD and Nvidia are feeding the AI hyperscaler demand for memory that is driving their own consumer GPU costs higher, as illustrated by AMD's new Helios rack-scale datacenter system competing against Nvidia's Grace Blackwell and Vera Rubin chips
Why it matters: AMD had explicitly promised to keep GPU prices low against the RAM shortage but couldn't hold the line, and a 10% hike would push the already-inflated RX 9070XT (now ~$800) even higher while an RTX 5070 Ti has effectively doubled from its $750 MSRP to $1,100+. With Nvidia's RTX 50-series 'Super' refresh potentially pushed to 2027 and both companies feeding AI demand for memory, ordinary PC gamers are the clear losers in a market that no longer competes on affordability.
