OpenAI Cuts ChatGPT Ad Rates, Poaches Meta Ad Talent — SkimNews
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- OpenAI is cutting ad rates inside ChatGPT as part of a broader push to grow its advertising business, per The Information.
- OpenAI is targeting small and midsize businesses for ChatGPT ad placements while hiring advertising talent away from Meta.
- OpenAI has spent this year jockeying with Anthropic to win over developers with new models and tools, while separately building out its consumer ad business in ChatGPT.
Why it matters: By cutting ad rates and recruiting from Meta, OpenAI is using the classic challenger playbook — undercut on price, poach talent — to build a ChatGPT ad business that competes directly with Meta's core revenue stream for the first time, with SMBs as the wedge.
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