Sony India Slate Headlined by Rohit Sharma Debut
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- Rohit Sharma will anchor and present his first entertainment show on SET and SonyLIV starting September, announced by SPNI MD/CEO Gaurav Banerjee as part of the network's new content slate
- Kaun Banega Crorepati Season 18 premieres under the "Sochna Padega" campaign, hosted by Amitabh Bachchan, and becomes the franchise's first AI-crafted season, shifting from trivia recall toward reasoning under pressure
- A.R. Rahman will lead Tamil Idol, the first Tamil-language version of the singing competition on the slate, while Madhuri Dixit Nene fronts Marathi edition Kon Honar Crorepati and Ajay Devgn hosts true-crime series Crime Patrol 2026
- Scam 2010 has begun shooting under National Film Award-winning director Hansal Mehta, starring Pratik Gandhi as a Birla Studios/Applause Entertainment/SonyLIV co-production; Banerjee said "I believe so" when asked whether the Sahara India Pariwar legal challenge had been resolved
- SonyLIV will carry the digital and television premiere of Priyadarshan's Haiwaan (starring Akshay Kumar and Saif Ali Khan) after its theatrical release, plus MasterChef Tamil featuring Samantha Ruth Prabhu
- Sony Sports Network's Festival of Sports runs Aug. 15–Dec. 1, covering India's cricket tour of Sri Lanka, the Women's T20 Asia Cup, the Asian Games, and India's all-format cricket tour of New Zealand
Why it matters: Sony Pictures Networks India reaches more than 700 million viewers across India and over 150 countries through 29 channels and SonyLIV, and this slate pairs that scale with marquee star power — Rohit Sharma's crossover debut, A.R. Rahman's regional expansion into Tamil, and the franchise's first AI-crafted season of Kaun Banega Crorepati — to compete for both mass and language-segmented audiences ahead of the September launch window.
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