OpenAI Tests Sponsored Agents in ChatGPT Ads — SkimNews
Get the Tech newsletter
Daily tech — startups, AI labs, chips, the launches that shape the next decade. Free.
- OpenAI introduced AI-powered tools for advertisers and began testing "Sponsored Agents," which let users chat with business-sponsored agents and visit advertiser websites directly via ChatGPT ads.
- OpenAI said on Wednesday the Sponsored Agents test involves some US advertisers, positioning ChatGPT as a new conversational channel for brands to reach users.
Why it matters: OpenAI is moving ChatGPT from a consumer chatbot into an ad-supported surface, giving participating US brands a direct conversational entry into hundreds of millions of ChatGPT sessions and giving OpenAI a potential monetization path beyond subscriptions.
Ask SkimNews
