OpenAI Tests Sponsored ChatGPT Ads — SkimNews
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- OpenAI is testing 'Sponsored Agents' with select US advertisers, letting users chat with business-sponsored agents and visit advertiser websites via ChatGPT ads.
- OpenAI said on Wednesday it introduced new AI-powered tools for advertisers as it began the sponsored-agents test.
Why it matters: OpenAI is turning ChatGPT conversations into ad inventory, letting brands place AI agents directly into user chats. This opens a new revenue stream for OpenAI beyond subscriptions and gives advertisers a direct conversational channel with hundreds of millions of ChatGPT users.
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