Can Labubu Lightning Strike Twice? POP MART Hopes So With Release of ‘KPop Demon Hunters’ Bag Charms — SkimNews
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- POP MART and Netflix released the official Peach Riot x KPop Demon Hunters collaboration as six plush blind boxes timed to the holiday gifting season.
- Peach Riot x KPop Demon Hunters Series Plush Blind Box reimagines bandmates Gigi, Frankie and Poppy through HUNTR/X’s stage style, with the six charms dressed as Rumi, Zoey or Mira.
- How It’s Done and “What It Sounds Like” provide the specific HUNTR/X performances whose stage looks are recreated in the Peach Riot collection.
- Secret Edition includes a KPop Demon Hunters bag clip featuring Gigi in a Derpy costume, with POP MART giving the secret figure a 1-in-72 pull chance.
- Peach Riot x KPop Demon Hunters Series Plush Blind Box packages each approximately 6.5-inch figurine, measured without the hanging keychain loop, inside a colorful branded box.
- Labubu was introduced by POP MART in 2024 before its plush bag charms became covet-worthy collectibles in 2025 after being seen on stars including Lisa of Blackpink.
Why it matters: For POP MART, the collaboration adds a six-piece blind-box assortment and a 1-in-72 secret to its existing character-merchandise offerings around Labubu and KPop Demon Hunters, extending that format into holiday gifting. For Netflix, the HUNTR/X film gains another merchandise line built around its characters and stage looks.
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